Departments

• Marketing science is mainly concerned with discovering the needs and desires of customers and developing a group of products that meet these needs and desires in a way that achieves profits for the company. Consequently, marketing is the locomotive that drives all activities of the organization to begin with. Whereas the answer to the question “What does the customer need?” Is an original specialty of the marketing function. This is followed by the development of the products and services that the company can provide to meet the needs and desires of the customer, determine the appropriate price for them, promote them, and then deliver them to the customer at the appropriate place and time.

  For the marketing man to perform these tasks, he must study a set of sciences and knowledge such as: customer behavior, marketing research, advertising, sales management, digital marketing, and other sciences that enable him to understand, anticipate and direct customer behavior. In the Marketing Department at the faculty of Business Administration at Deraya University, the curricula focus on the latest marketing methods that qualify the graduate of this department to be a distinguished marketing man.

  The main objective of the department is for the graduate to be able to present himself to various companies and organizations as a qualified marketing man to deal with the challenges that exist in the current competitive environment. Therefore, the teaching methods in the department focus on training and practical application of theories studied by the student through adopting innovative ideas and implementing them in the form of applied projects for these sciences. 

   

Accounting is a set of technical steps and methods that can be followed to record and classify data and inputs. It also includes processes that explain changes in economic events and financial information that managers, investors, and tax authorities use to make their decisions. It is a science concerned with measuring and explaining financial activities, by disclosing the available financial information through their preparation in lists for specific periods of time, often quarterly, so accounting is called the language of business.

The first and last goal of accounting is to provide all the financial information that any company or institution needs, and the most important information it provides:

• Determining the results of economic activities (profit or loss) during a specific period of time.
• Choosing the main financial position in the institution, as the sources from which funds can be obtained, and the methods of using these funds up to a certain date, are determined.
• Recording of all operations carried out by the institution.
• Monitor the financial operations that occur within the institution, especially cash transactions.